Exit Strategy – Ramp Up to Retirement

What’s Your Number? The Key to Selling Your Business Without Regret (Ep. 27 | Pt. 3)

By Ramp Up to Retirement | March 25, 2026

Thinking about selling a business is one thing; knowing what you actually need from it is another.

How do you move from guessing a number to having greater clarity about your financial future and lifestyle?

In this episode, Dan Reese breaks down Part 3 of the business exit series, focused on defining “your number” through personal financial planning. He explains how business owners can identify their true financial needs, account for concentration risk, and understand the gap between what they have and what they may need. The conversation also highlights the importance of tax planning, building the right advisory team, and preparing well in advance to help reduce the likelihood of costly mistakes and uncertainty.

Key takeaways:

Why business owners should not rely on rough estimates when deciding how much they need from a sale
How personal financial planning can reveal true lifestyle costs and hidden benefits from a business
The role of concentration risk when most wealth is tied to a single company asset
Why taxes and deal structure can significantly reduce what you actually receive after a sale
How having the right team helps improve clarity and support more informed decision-making
And more!